Following Bots Gone Bad Is Hurting Your Brand

A word to the wise marketing on social media, many of the marketing bots you followed in the carefree innocent days of Twitter have become the online equivalent of mogwai fed after midnight. Many of the accounts that used to post inspirational quotes between links to spam websites now spew violent, hateful tweets and tweets designed […]

Accountability

Trying to hold someone else accountable is like trying to eat their lunch for them. No person can hold another accountable. They can impose consequences which is something entirely different from accountability. Accountability is an accounting of the decisions that lead to a certain result and the insight of other options that 20/20 hindsight reveals. That […]